Advertising Persuasive Paper - 1661 Words

The reality of advertising is right under our noses and in front of our eyes. Wherever we are or whatever we are doing, the fact is we are likely to be surrounded and influenced by advertisements. Shakespeare advertised his plays, of course, but not in the commercial sense we know today. For more than a hundred years, though, commercial advertisements for products and services have been vying for the attention of the consumer. Those businesses found that the bigger and bolder the claims they made, the more people bought their products and chose them over the competition. The fiercely competitive businesses of advertising and marketing were born. Today those businesses alone are worth billions and even trillions of dollars. They†¦show more content†¦We yearn for the car that will make us more macho, or the watch that will exude professionalism and taste. We will buy anything, it seems, to make us suave and sophisticated and the envy of all our friends. Its worth realising that they are very shallow friends indeed if they judge you by what you own rather than on your personality. Do you really need friends like that? We are being manipulated, on every street corner and every moment of the day and its going to get worse. Internet advertising, once only a fraction of all advertising is set to become the biggest business in the world. This wont just apply to pop-ups or banners, it will apply to personal advertising aimed and directed at you personally. It will be based on the mathematic boffins who are now employed by the marketers. They are, at present, working out your spending patterns and studying your lifestyle habits based on your search engine enquiries and surfing habits. You can expect to be subjected to nearly one thousand online marketing messages each day and every one will be set to appeal to you personally. The fact that our lives are saturated by advertising seems to worry only a few people. The rest of us just shrug and think that is how it is supposed to be. Yet whatever and however you feel about it, advertising is impossible to avoid. Marketing companies in response to so called ‘ad clutter or ‘ad fatigue set about findingShow MoreRelatedThe Ethics Of Persuasive Advertising1278 Words   |  6 PagesEthics of Persuasive Advertising Each day we are bombarded with advertisements from a plethora of corporations in every waking moment of our lives. Advertising agencies have become so advanced at what they do, that often times we may not even realize we are being advertised a product. This raises an interesting ethical dilemma over a certain type of advertising: persuasive advertising. 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