Marketing Fundamentals Open Family Australia

Question: Discuss about the Marketing Fundamentals Open Family Australia. Answer: Macro as well as micro analysis Analysis of the micro environment reveals the fact that there are six different factors, namely, organization, consumers, suppliers, business intermediaries, competitors as well as public. The company is essentially the marketer of the state that needs to work harmoniously with other departments of the company in order to generate customer value as well as associations (Hollensen 2015). The corporation operating as a publicly traded firm is necessarily limited by guarantee and is particularly governed by the Board of Directors. However, the customers of the company are particularly the volunteers of the firm who extend their support for the homeless young people as well as the people who have the risk of losing their home. As such in case of suppliers, Open Australia is financed by the Corporate Gifts and Grant as well as Government Funding. Intermediaries are also important participants of thee macro environment and the market need to partner with other players in the value delivery network of the company. Particularly, Open Family Australia partners with likeminded young peoples association, Whitelion that too act as a business intermediary. Furthermore, Open Family Australia too has several competitors in the market. Evaluation of the macro environment of the business Open family Australia reveals the fact that there are essentially six important factors, namely the demographic, economic, political, technological, natural as well as cultural factors that affect the macro environment of the business of Open family Australia. Description of the target market The current section reveals the fact that the target market of Open Family Australia is essentially the volunteers aged between 18 years and 35 years willing to extend their support to the homeless young people and the people at risk of losing their homes. Differentiation and positioning The management of Open family Australia employs differentiation policies for attracting young people as volunteers in their organization by providing difference in service and service period. The organization Open Family Australia undertakes activities, namely, Tickets for AFL, NRL as well as A-League, Outing for youths in Luna Park, numerous BBQs, activities of fishing as well as camping trips as part of their differentiation strategy of attracting target consumers. Open Family Australia carries out activities of volunteering that in turn makes esteemed contributions to the overall reputation as well as activities that the organization carries out with youths. Popular events conducted by the firm such as the Chatter-Bus held in Melbourne, NOSH Bus programme in Sydney as well as programme for collection of food help in positioning the service of the organization in the minds of the target consumers of the organization. Discussion of the integrated marketing communication (promotional) strategies Promotional Mix: the management of the not for profit organization Open family Australia can employ the promotional mix for assisting the firm to reach the organizational objectives and goals. The promotional mix that refers to one of four ps of marketing refers to specific communication strategies. The management of the organization Open Family Australia can undertake actions that include certain important elements of the promotional mix (Kotler et al. 2015). The actions include advertising, personal selling, sales promotion, public relation, direct relations, direct marketing and product placement among many others. Advertisement: The management of the organization can carry out a paid presentation of the companys messages and promote the ideas and actions of helping the homeless youths by an identified guarantor in a mass medium (Kotler et al. 2014). The instances of advertising include advertisements in print media, direct mail, bill boards, pictures, web pages as well as mobile applications among many others. Advertisements can help in reaching a large market by means of wide variety of advertising. This too helps in dramatizing the message of the firm by diverse techniques as well as multimedia effects (Sheth and Sisodia 2015). Again, this can enhance the satisfaction of the consumers as well as confidence. Personal Selling: Open Family Australia can undertake the process of personal selling that refers to the personally employing members of the staff of the organization for persuading the target consumers (volunteers) to take up this job of supporting others for a particular cause (Marshall 2014). The instances of personal selling include sales training as well as meetings, incentive programs by different intermediaries for convincing the volunteers to join the organization. This promotional technique can be regarded to be very effective as this helps in enhancing the personal interaction between the purchaser (volunteers) and the seller (organization open family Australia). The personal selling can extract better response by illustrating different utilities of different actions/offers of the organization to the target consumers. Sales Promotion: Sales promotion is also one of the important activities of the promotional mix that supports the media as well as the non-media communication (Weinstein and Pohlman 2015). This can be used by the managers of this organization for pre-specified time to augment the demand of the consumers, stimulate the overall market demand for joining this job. Again, sales promotion can also lead to short and simultaneously immediate effect on the sales. Promotion techniques for convincing the target consumers include premium gifts to the target consumers (volunteers) along with other usable benefits (Cho et al. 2014). Public relations: Public relations refer to the publicity procedures that a firm undertakes for conveying the messages regarding the provision of a wide array of outreach services to youths who are experiencing very complicated needs (Chernev 2014). Direct Marketing: Direct marketing can be considered to be an effective form of promotional mix that permits business concerns as well as non-profits to communicate and interact directly with the target consumers of the organization (Nordhielm and Depena-Baron 2013). This process refers to the use of mechanisms, namely, mobile messaging, interactive consumer websites, online advertisement displays, fliers, distribution of catalogue, letters for promotion as well as outdoor advertising. The promotional tools can be used by Open Family Australia through various ways for the purpose of attracting the target consumers of the organization. The messages regarding the projects (Make a difference this Christmas, Wyndham Youth Homelessness Project, Donate Now and many others) can be sent through different mediums to reach the maximum number of people. In this way, the management of the organization can alter the lives of several homeless as well as at risk individuals by functioning singly, offering diverse long term as well as concentrated and rigorous support (Bejou and Palmer 2013). Promotion tools or else elements The main elements of the promotional tools include the following: Traditional media Digital technology Public relation tools Popular events Sales person Influencers (Baker 2014) Ways of using the promotional tools The important marketing promotional tools that the management of Open Family Australia can use include the traditional media, digital technology, public relation tools, events, sales person as well as influencers. As rightly indicated by Kotler and Keller (2013), promotional strategies refer to important factor of marketing that comprises of process of delivering corporation, brand otherwise product messages to the target consumers of the company (Babin and Zikmund 2015). The management of the organization Open family Australia can implement the promotional tools of Traditional media that involves deliverance of paid messages by means of television networks, radio stations, newspapers as well as magazines. In addition to this, the management of the firm can also implement digital technologies as well as interactive promotional instruments. Particularly, mobile devices for electronic communiqu as well as social media permit corporations practically 24/7 admittance to purchasers (Bagha turia and Johnson 2014). Public relation tools such as the press release, press conference, news reports as well as newsletter refers to the public relation procedures. Major events as well as community actions can serve as promotional opportunities for corporations. Recommendations The management of the organization can use the traditional media such as the radio, magazines as well as the newspapers for communicating regarding the ongoing campaigns as well as events of the firm. The traditional media can help in communicating the messages through billboards, buses, aerial, as well as point-of purchase displays as regards supportive actions of the company. The management can employ mobile devices along with applications for diverse electronic communications as well as social media (Manceau 2015). In addition to this, public relation tools can also be used and the messages can be communicated by means of press release, newsletters, news reports as well as press conference. Again, events as well as community actions can also be organized that in turn can act as the promotional opportunities for corporations. Conclusions and implications The above study also elucidates in detail the way the management of the corporation Open Family Australia can enhance the integrated marketing communication process by implementing important tools of promotion such as advertisement, personal selling, sales promotion direct marketing and many others. The enhanced communication can thereby convince and persuade individuals to join the not for profit organization as volunteer. The engagement of volunteer can be considered to be a critical factor for the success that in turn can help in achievement of organizational objectives of the firm. This is because engagement of volunteers can reduce the cost of firm and save money for the company. Analysis of the above study also reveals the fact that the volunteers also bring in the requisite skills and consequently donate their skills as per the requirement to the members of the staff. In addition to this, volunteers also introduce renewed energy as well as excitement and increase community own ership. As such, essential practical steps need to be undertaken for an efficient volunteer program that includes the following: Convey the reasons and a justification for wanting volunteers Examination of the needs and wants of the volunteers (assessment of the needs of the volunteers) (Cho et al. 2014) Development of ways to tell the targeted volunteers regarding the way volunteering can help in development of society and the manner the volunteers too need the organization. Framing appropriate promotional strategies for attracting volunteers to perform the noble functions of the operation of the company However, there are important metrics for ascertainment of the effectiveness of the promotional strategies as well as integrated marketing communication plans of the firm. The management normally employs different metrics for assessment of the efficacy of the communication plans of the organization. The internal communication process are normally assessed using the dimension of audit, focus groups, benchmarking, scorecards as well as surveys. In conclusion, it can be said that homelessness is a serious concern in Australia where more than 32000 Australian youths sleep on the street and young people aged between 12 years to 18 years are the largest group that experience homelessness. In this regard, the not for profit organization Open Family Australia operates by delivering outreach support as well as services to homeless as well as at risk youths for over and above 30 years. Thus, in order to deliver maximum benefits to the people in the society, it is important to have more number of volunteers who can support the work of the organization, community ownership, mentoring, and enhancement of the mobile youth outreach. The above mentioned study helps in gaining a deep understanding regarding the important elements of integrated marketing communication that can help in delivery of corporation, specific brand or else product messages for attracting consumers (volunteers). References Babin, B.J. and Zikmund, W.G., 2015.Essentials of marketing research. Nelson Education. Baghaturia, G. and Johnson, M., 2014. The impact of social media in marketing management.Journal of Business,3(1), pp.5-13. Baker, M.J., 2014.Marketing strategy and management. Palgrave Macmillan. Bejou, D. and Palmer, A., 2013.The future of relationship marketing. Routledge. Chernev, A., 2014.Strategic marketing management. Cerebellum Press. Cho, M., Schweickart, T. and Haase, A., 2014. Public engagement with nonprofit organizations on Facebook.Public Relations Review,40(3), pp.565-567. Hollensen, S., 2015.Marketing management: A relationship approach. Pearson Education. Hunt, S.D., 2014.Marketing Theory: Foundations, Controversy, Strategy, and Resource-advantage Theory. Routledge. Kotler, P. and Keller, K.L., 2013.Framework for Marketing Management: Global Edition. Pearson Higher Ed. Kotler, P., Keller, K.L., Ancarani, F. and Costabile, M., 2014.Marketing management 14/e. Pearson. Kotler, P., Keller, K.L., Manceau, D. and Hmonnet-Goujot, A., 2015.Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Manceau, D., 2015.Marketing management. Pearson France. Marshall, G., 2014.Marketing management. McGraw-Hill Higher Education. Nordhielm, C. and Depena-Baron, M., 2013.Marketing management: The big picture. Wiley Global Education. Sheth, J.N. and Sisodia, R.S., 2015.Does marketing need reform?: Fresh perspectives on the future. Routledge. Weinstein, A. and Pohlman, R.A., 2015. Customer value: a new paradigm for marketing management. InProceedings of the 1997 Academy of Marketing Science (AMS) Annual Conference(pp. 132-133). Springer International Publishing.

Stylistic Devices used in the Declaration of Independence

The writer of the Declaration of Independence has used various stylistic devices to bring out different messages in the text. These stylistic tools help shape the perception of the reader to agree with the writer. The writer has used antithesis, linguistic patterns, rhythm, and the use of a poem writing structure as stylistic devices to convince the reader that there is need to be united since all people are equal in the eyes of God.Advertising We will write a custom essay sample on Stylistic Devices used in the Declaration of Independence specifically for you for only $16.05 $11/page Learn More The use of rhythm in the Declaration of Independence is used with the intention of emphasizing the points the author is making. Rhythm is created in the text through repetition of phrases to bring out linguistic patterns. For example, the statement: â€Å"We hold these truths to be self-evident, that all men are created equal, that they are endowed by their Crea tor† repeats a linguistic pattern. â€Å"That all men are created† and â€Å"that they are endowed† have the same linguistic pattern. The two parts have the same balance in terms of usage of verbs, nouns, articles, and adjectives. The text also takes approximately the same length of time to pronounce out loud. All these characteristics form a rhythm all through the text. The purpose of this rhythm in the text is to create a memorable pattern. This makes it much easier for the reader to remember the Declaration of Independence. Another stylistic aspect that has been used to change the perception of the reader of the Declaration of Independence is the use of antithesis. This stylistic device been used in various occasions all through the text. Antithesis is the comparison of two contrasting ideas in the same sentence. For example, the sentence: â€Å"†¦it becomes necessary for people to dissolve the political bonds which have connected them with another, and to assume among the powers of the earth, the separate and equal station to which the laws of nature and of nature’s God entitle them†¦Ã¢â‚¬  uses antithesis. This statement hints out that people are supposed to be united, yet it has become very necessary for them to stand alone. The statement also shows the contrast that even though men feel independent by cutting the political ties that bring them together, they serve one God who has entitled all of them to live together. This is a unifying factor among the audience of the Declaration of Independence text. This is relevant in the text as it shows the reader that people are not different from one another, and that together they can achieve great things. The writer has written the Declaration of Independence like a poem. The use of this writing structure can be based on the fact that the writer wants the reader to believe in the recital. The author wants the reader to also recite the Declaration such that they are not on ly declaring the independence of the country, but they are also declaring their own personal independence. The poem structure, therefore, makes the Declaration easier to relate with.Advertising Looking for essay on literature languages? Let's see if we can help you! Get your first paper with 15% OFF Learn More In conclusion, the use of rhythm, antithesis, linguistic patterns, and poetry has helped the writer show inequality in the country. The writer employed these specific stylistic devices to help shape the perception of the reader, thereby delivering the intended message successfully. The devices have helped the author of the Declaration of Independence not only pass on a message, but also ensure that the message is received without alteration. This essay on Stylistic Devices used in the Declaration of Independence was written and submitted by user Selah Z. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Essay Assignment Samples - Two Essential Points

Essay Assignment Samples - Two Essential PointsWhen it comes to choosing the comparative analysis essay that will make you stand out in college or university, there are two essential points that should be given more emphasis. The first of these is to select a topic that you enjoy reading about. This is no easy task because there are so many subjects to choose from. One thing to keep in mind is that many courses will ask you to use your own experiences and personal opinion as a way of supporting your argument.With this in mind, one of the most important tips when looking for essay assignment samples is to choose something that you have a personal interest in. This could mean doing some research on the subject or taking the liberty of writing about your own unique perspective. If you take this approach you can easily come up with an essay that is sure to be interesting and truly reflect who you are as a person.It is important that you feel comfortable writing in a format that allows yo u to express yourself and explore different points of view. The second important thing to remember is that your own story is the best source for a good essay because it is the one that you were most passionate about growing up.When looking for essay assignment samples that will help you write about your own experience, you will quickly realize that there are many to choose from. However, if you are looking for an essay that is particularly tailored to what you are studying, it is important to choose a topic that you have strong interest in. Since this is such a crucial aspect of composition, it is important to select something that has a personal meaning to you.This is because it is important that you get inside the minds of those who are assigned to read your essay and find out what the true message of the assignment is. This is something that you must do carefully and not rush.In order to find the right sample for your essay assignment, you will need to do a lot of research and de cide which essay writing service will offer you the best essay assignment samples. Be careful not to choose a writer just because they appear to be very good at what they do.You should be able to look at the sample as if you were viewing it for the first time. Once you have found the sample that will work best for you, you can then move on to writing your own. These two essentials of essay writing should be used together to make your job much easier.

Prehistoric Life During the Ordovician Period

Prehistoric Life During the Ordovician Period One of the lesser-known geologic spans in the earths history, the Ordovician period (448-443 million years ago) didnt witness the same extreme burst of evolutionary activity that characterized the preceding Cambrian period; rather, this was the time when the earliest arthropods and vertebrates expanded their presence in the worlds oceans. The Ordovician is the second period of the Paleozoic Era (542-250 million years ago), preceded by the Cambrian and succeeded by the Silurian, Devonian, Carboniferous and Permian periods. Climate and geography. For most of the Ordovician period, global conditions were as stifling as during the preceding Cambrian; air temperatures averaged about 120 degrees Fahrenheit worldwide, and sea temperatures may have reached as high as 110 degrees at the equator. By the end of the Ordovician, however, the climate was much cooler, as an ice cap formed on the south pole and glaciers covered adjacent landmasses. Plate tectonics carried the earths continents to some strange places; for example, much of what would later become Australia and Antarctica protruded into the northern hemisphere! Biologically, these early continents were important only insofar as their coastlines provided sheltered habitats for shallow-water marine organisms; no life of any kind had yet conquered land. Marine Life During the Ordovician Period Invertebrates. Few non-experts have heard of it, but the Great Ordovician Biodiversity Event (also known as the Ordovician Radiation) was second only to the Cambrian Explosion in its importance to the early history of life on earth. Over the course of 25 or so million years, the number of marine genera around the world quadrupled, including new varieties of sponges, trilobites, arthropods, brachiopods, and echinoderms (early starfish). One theory is that the formation and migration of new continents encouraged biodiversity along their shallow coastlines, although climatic conditions also likely came into play. On the other side of the evolutionary coin, the end of the Ordovician period marked the first great mass extinction in the history of life on earth (or, one should say, the first for which we have ample fossil evidence; there were certainly periodic extinctions of bacteria and single-celled life during the preceding Proterozoic Era). Plunging global temperatures, accompanied by drastically lowered sea levels, wiped out a huge number of genera, although marine life as a whole recovered fairly rapidly by the start of the ensuing Silurian period. Vertebrates. Practically all you need to know about vertebrate life during the Ordovician period is contained in the aspises, especially Arandaspis and Astraspis. These were two of the first jawless, lightly armored prehistoric fish, measuring anywhere from six to 12 inches long and vaguely reminiscent of giant tadpoles. The bony plates of Arandaspis and its ilk would evolve in later periods into the accoutrements of modern fish, further reinforcing the basic vertebrate body plan. Some paleontologists also believe that the numerous, tiny, worm-like conodonts found in Ordovician sediments count as true vertebrates; if so, these may have been the first vertebrates on earth to evolve teeth. Plant Life During the Ordovician Period As with the preceding Cambrian, evidence for terrestrial plant life during the Ordovocian period is maddeningly elusive. If land plants did exist, they consisted of microscopic green algae floating on or just underneath the surface of ponds and streams, along with equally microscopic early fungi. However, it wasnt until the ensuing Silurian period that the first terrestrial plants appeared for which we have solid fossil evidence.

Estimate vs. Guess

Estimate vs. Guess Estimate vs. Guess Estimate vs. Guess By Mark Nichol What’s the difference between estimate and guess? The distinction between the two words is one of the degree of care taken in arriving at a conclusion. Estimate is from the Latin word aestimare, meaning â€Å"to value.† That term is also the origin of estimable, which means â€Å"capable of being estimated† or â€Å"worthy of esteem† (but is more often used in the latter sense), and of esteem, which means â€Å"regard† (and is usually associated with high regard). To estimate is to judge the extent, nature, or value of something, with the implication that the result is based on expertise or familiarity. An estimate is the resulting calculation or judgment. (A related term is approximation, meaning â€Å"close or near.†) Bridging the gap between a guess and an estimate is an educated guess, a more casual estimate. An idiomatic term for this type of middle-ground conclusion is â€Å"ballpark figure.† The origin of this American English idiom, which alludes to a baseball stadium, is not certain, but one conclusion is that it is related to â€Å"in the ballpark,† meaning â€Å"close† in the sense that one at such a location may not be in a precise location but is in the stadium. To guess is to believe or suppose, to form an opinion based on little or no evidence, or to be correct by chance or conjecture. A guess is a thought or idea arrived at by one of these methods. Synonyms for guess include conjecture and surmise, which like guess can be employed both as verbs and as nouns. One might also have a hunch or an intuition, or may engage in guesswork or speculation. â€Å"Dead reckoning† means the same thing as guesswork, though it originally referred to navigation based on reliable information. Near synonyms describing thoughts or ideas developed with more rigor include hypothesis and supposition, as well as theory and thesis. In summary, a guess is a casual, perhaps spontaneous conclusion, whereas an estimate is based on some thought and/or data. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:50 Handy Expressions About Hands80 Idioms with the Word TimeList of Prefixes and Suffixes and their Meanings

Mid - report Lab Example | Topics and Well Written Essays - 500 words

Mid - - Lab Report Example In order to achieve this, several safe construction procedures were applied. Initially, the layout and planning of the building involved the consideration of the strategic location of the various rooms, walls, openings like doors and windows and also the number of floors to be constructed. Site and foundation aspects were other key considerations that the construction team considered during the initial stages of the construction. As part of initial construction planning activities, steps to furnish the lateral resistance and critical considerations of vulnerable sections, highly stressed areas, pillars and sections which are highly likely to be affected by the earthquake forces with respective reinforcement required laid down. This provided me with an ideal overview of the structural action, structural vulnerabilities and mechanisms of damage to buildings due to earthquakes. As the planning and layout foundations were carried out, there are several key technical lessons that I learnt. In a bid to construct buildings which are safer and able to withstand external forces, instead of structures being brittle and able to collapse suddenly, reinforcements should be included to make them tough and able to deform or deflect a reasonable amount of external force. This we achieved by using resistive elements like shear walls and bracing. These elements were evenly distributed throughout the initial construction procedures in multi-directions. In the initial layout that we constructed, all the elements which include the roof and openings among others were tied together. This was in a bid to reduce the effects accompanying earthquake forces. The technical explanation behind this was that this would make them act more like an integrated unit during the shaking resulting from earthquake and thereby transferring the resultant forces across the pre-created connections. This prevents

A Philosophical Approach Assignment Example | Topics and Well Written Essays - 750 words

A Philosophical Approach - Assignment Example The development of ethics has come with some controversies and debates. There are philosophers like Immanuel Kant who believe that there is a universal set of laws that apply to all human beings and all situations (O'neill, 1993). This therefore means that what is right and what is wrong is universal and on no account should it be compromised (Shiples & Maier, 2011). However, there are the utilitarians who argue that if something does the greatest amount of good to the greatest number of people, then that can be seen as good (Tavani, 2011). Although utilitarians claim their approach is the most practical, there is an issue of whether it is the best, because if 99% of people have enslaved 1% of people and subjected them to the worst and most severe conditions, can we say that it is good? This is the fundamental debate about ethics and its foundations Review of the Pinto Fires Dennis Gioia narrates the incidents of the Ford-Pinto brand in the 1970s which was an ethical dilemma and how it caused the death of several innocent people. A summary of the facts are narrated from Trevino & Nelson (2007): In the late 1960s, there was a huge demand for sub-compact cars around the globe and German and Japanese manufacturers were set to take over the international market. Ford, the American car manufacturer had to internationalize quickly and catch up with its competitors on the global market. The Ford-Pinto was designed and there were signs that it would do well internationally, so there was the need to speed up the research and development process to begin mass production to meet the huge demand. Ford’s Vice President, Lee Iacocca asked for the acceleration of the development process from 43 months to 38 months and this was accepted by the President who was a man of repute. The engineers identified that there was a major flaw in the car’s combustion and fuel system that made it vulnerable to explosions during accidents. However, due to the need to accelerate the development process, the engineers were not given ample time to correct the error. This led to the development of a car that led to the death of many users. In 1978, a Pinto car crash that killed the passengers led to a legal action the criminalization of the Ford company for the lack of proper care to develop a safer car. Ethics & The Pinto-Fires The Pinto case comes with several questions related to ethics. First of all, did the Vice President and the management team of Ford really act ethically? What were their major responsibilities and did they fail totally? Is it fair to attribute the death of passengers in one of many automobile accidents in America to the top-level management? What was the responsibility of the other people in Ford? The Eight-Step Model Trevino & Nelson (2007) identify eight steps which must be followed in taking ethical decisions in businesses. If this model was applied, it is likely that the management of Ford would have worked out a different approach to the Pinto brand and avoided a few issues. Step 1: Gather the Facts: First of all, the management of Ford should have gathered all the facts relevant to the global automobile industry. This way, they would have gotten enough information to identify the need to consider safety as a primary issue. However, it is clear that the focused more on internationalization and the capturing of market share ahead of the safety of their customers. Step 2: Define the Ethical Issues: